A
Powerful System
For Ad Order Entry - Via Internet or Fax
Our Remote Advertising Management solution has been helping
newspapers world-wide to manage remote ad entry since 1991.
Built on client/server architecture specifically designed to
capture, manage and track classified ads electronically, RAM provides you with a
centralized process that accepts and efficiently manages ads sent via the
Internet or Fax and directly routes each ad to your advertising or
production system. Your advertisers can submit their own ads electronically, any
time of day and receive immediate notification of ad status and other critical
information through two-way communication with your advertising system.
The
RAM System provides two-way communication between your advertising system and
advertisers with:
RAM Power
At the heart of the RAM System is a powerful NT server that
includes Sybase SQL database and management software, communications software
and the ATS remote advertising applications: AdsOnLine for dynamic online
advertising and AdFax for faxed ad processing.
Every classified ad transmission is received, stored, routed, reported and
tracked in the RAM System.
New ads are automatically linked with customer information to
generate the automatic notification that sends real-time pricing and status
updates back to your advertisers. Through communication software and ad query
capability, your advertisers, production managers and sales staff can confirm
that ads have been received and processed through your advertising or production
system. Your staff can monitor the status of each ad, while the RAM System
automatically informs advertisers electronically.
Maximize Productivity
RAM speeds the processing of ad orders in three different ways
based on the source of the order. With AdsOnLine, the online advertiser completes
the order entry process and AdFax eliminates time spent retyping ads. Through the automatic
generation of ad status notification sent to advertisers, your staff will spend
less time on non-productive tasks and more time on sales.
Maximize Revenue
By reducing your sales staff's data entry tasks, sales
representatives are freed to focus on revenue generation and customer service.
In addition, you can increase remote ad revenue by providing online advertisers
the ability to Upsell their own ads from a selection of styles, graphics and
phrases or submit a photo with their ad. Plus, remote advertisers can submit ads to
your newspaper 24 hours a day, 7 days a week!
Maximize Customer Satisfaction
You'll find that your advertisers like electronic ad
placement. It's easy and affords them greater control. They can review and send
their ads whenever it's most convenient and the RAM System will automatically
return critical information about each ad. Overall, your remote customers will find
satisfaction in accurate, timely information and better service.
AdsOnLine
(more)
AdsOnLine
enables newspapers to sell advertising via the Internet, in real-time
communication with their classified advertising system. All an advertiser needs
is an Internet connection and a Web browser.
AdFax
(more)
Designed
to solve the workflow
and productivity issues associated with processing faxed ads in classified
advertising departments. AdFax receives faxed ads electronically, scans the faxed
image with
standard optical character recognition (OCR) software, links customer
account information and automatically faxes a confirmation to the advertiser.
Faxed ads are reviewed in the editing workstation, then routed to the
advertising system or production environment.
